As young kids we fulfilled every cereal manufacturer’s mission of making sure our day was filled with fun beginning at the breakfast table. We were the unconscious marketing partners with the giants of the food industry as we were subcontracted to sell our parents on the choice of a breakfast box to take from the shelves. But it was wonderful!
There was every conceivable kind of toy, gizmo and vehicle promotion that drew our attention as we walked down the aisle. As a method of protecting her kitchen from a maelstrom of flakes, krinkles and crispies triggered by my tearing open the cereal box and inner bag to get to the toy, we compromised on pouring the contents into a bowl until the prize surrendered itself whereupon we would return the cereal into the box for later consumption.
Here’s a wonderful list of 25 vintage cereal toys by Erica Famojure to return you to yesteryear and some photos to tweak your memory…ENJOY!!!