A national trend of bikers over the age of 50 is evolving as baby boomers take to the highways, roads, interstates and motorcycle festivals of America. Fifty years ago, the typical motorcycle rider was under 25 and searching for freedom
through their motorcycles and the open road. Motorcycle riding was showcased in such movies as Easy Rider, The Wild One, and Rebel without a Cause, tying motorcycle riding to rebellion and freedom for many young Americans in the boomer generation. Current movies such as Wild Hogs combined with celebrity riders such as Jay Leno, Harrison Ford and Arnold Schwarzenegger may have helped promote and enhance today’s image of the mature biker. As the mature adult population continues to surpass any other age segment in the nation, it is projected that motorcycle sales and participation will see the largest growth in the market segment composed of those age 50 and above.
Motorcycle riders across the country are growing older, and the impact of this trend is evident in emergency rooms daily. Doctors are finding that senior citizens who ride motorcycles are more likely to be injured or die as a result of a motorcycle mishap compared to their younger counterparts due to factors associated with aging. Therefore, the need to take safety to new levels for older riders has become paramount.
Listen to Garrison’s conversation with Christine Firehock about baby vroomer bikers and how older riders can be extra safe while enjoying their love of motorcycling beginning Saturday, December 6th at 9amEST.